AI Replies

Reply to customer reviews in seconds without losing your brand voice.

Ratestar helps your team generate, edit, approve and publish professional review replies faster, so every customer gets a thoughtful response and your business stays active, trusted and on-brand online.

  • Replies in seconds
  • On-brand tone
  • Multilingual
  • Publishes to Google

Suitable for businesses with physical locations, deliveries, customer service, bookings, visits or field teams.

Book a demoSee how it works
Auto-reply rules
via Google Reviews
L

Lena V.

1h ago

Loved the lakeside view and the staff was so welcoming. Breakfast had a great spread.

ReplyAuto

Hi Lena, thank you so much for the kind words, we're delighted you enjoyed the view and the breakfast. The team will be glad to hear it. Looking forward to welcoming you back.

5★ and 4★ · Daily 09:00
EditRegenerateCopyPublish

Most businesses lose hours replying to reviews or stop replying completely.

Customers judge a business by how it answers online. The reality of doing this manually:

Without AI replies

  • Slow replies that lose impact
  • Generic or rushed wording
  • Missed reviews piling up
  • Manual copy-paste across platforms
  • No consistent tone across locations

With Ratestar AI

  • Faster replies in seconds
  • On-brand tone every time
  • Automation for the easy ones
  • Manual control where it matters
  • Consistent voice across every location
How it works

Four steps from review to published reply.

One unified workflow regardless of which platform the review came from.

  1. 1

    Reviews enter Ratestar

    Reviews from Google, Tripadvisor, Booking, Facebook and Yelp land in one organised inbox, by platform, topic, rating and location.

  2. 2

    AI prepares a reply

    Ratestar reads the review and drafts a response using your brand tone, language settings, guidance and example replies.

  3. 3

    Your team stays in control

    Generate, regenerate, edit, copy or publish manually, or enable automated replies for selected ratings only.

  4. 4

    The reply goes live

    When published, the reply is sent directly to the original platform, Google included, so your business looks responsive and professional.

See reviews, topics and replies in one place.

Ratestar brings every review into a clear dashboard so your team can see what customers are saying and respond faster.

Reviews & Ratings
Search reviews
Automated replies enabled
Google ReviewsTripadvisorBookingFacebookYelp
All topicsServiceFoodCleanlinessStaff
M

Marko D.

Google · 32 min ago

“Stayed for our anniversary and everything was perfect, the room, the spa and the team at reception. Will be back.”

Ratestar AI replyAuto

Hello Marko, thank you for sharing this, anniversaries are special and we're glad we got to be part of yours. We'll pass your kind words on to the team. Looking forward to welcoming you back.

Generate replyRegenerateEditCopyPublish
Ratings & progress

Avg rating

4.6

vs last 30d +0.2

Target 4.8On track

Rating distribution

  • 5
    68%
  • 4
    22%
  • 3
    6%
  • 2
    3%
  • 1
    1%
Automated replies

Automate the simple replies. Review the sensitive ones.

Not every review needs the same level of attention. Choose which ratings get answered automatically and which stay manual.

  • Enabled
  • 2 ratings selected
  • Daily schedule
  • Saves time
  • Reduces repetitive work
  • Keeps replies consistent
  • Helps you stay active online
  • Lets managers focus on sensitive cases
Automated review replies

Automated review replies

Enabled

Reply automatically to

  • 5-star reviewsAuto
  • 4-star reviewsAuto
  • 3-star reviews
  • 2-star reviews
  • 1-star reviews

Reply schedule

Daily at 09:00

Replies are queued and posted at the chosen time each day.

AI helps. Your team decides.

Ratestar isn't blind automation. Your team can always step in on the final message.

Action toolbar
GenerateRegenerateEditCopyPublish

  • Generate

    Create a first draft from the review.

  • Regenerate

    Try a fresh take if the first one isn't quite right.

  • Edit

    Adjust wording before it goes live.

  • Copy

    Use the reply elsewhere, email, internal notes, anywhere.

  • Publish

    Send the final reply directly to the source platform.

Teach the AI how your business should sound.

Every business has a different tone. A hotel, clinic, restaurant, museum and beauty salon should not sound the same.

Reply Style & Tone
Identity & toneStyle & greetingGuidanceExamples

Brand name

Aurora Lakeside

Short description

A boutique lakeside hotel known for personal service and quiet luxury.

Strengths

  • Lakeside views
  • Personal service
  • Spa & wellness
  • Local cuisine

Tone sliders

  • Warmth78%

    How friendly the replies feel.

  • Formality55%

    How official or casual the language is.

  • Enthusiasm62%

    How energetic the replies sound.

  • Empathy84%

    How carefully the AI handles complaints.

Control the small details that make replies feel human.

Set how the AI greets customers, signs off and handles every nuance, once, then everywhere.

Style & greeting
  • PerspectiveWe
  • Emoji usageSparing
  • Response lengthConcise
  • Primary languageEnglish
  • Match review language
  • Use reviewer name
  • Transliterate Latin → Cyrillic
  • Fallback greetingHello
  • Sign-offThe Aurora team

Preferred emojis

✨🌿🙏

Give the AI instructions for different situations.

Generic AI replies are not enough. Guide the AI based on sentiment and topic so every response sounds intentional.

Sentiment tips

  • Positive

    Thank the reviewer by name. Echo one detail they appreciated. Invite them back without overselling.

  • Neutral

    Acknowledge what worked. Ask what could be better. Keep it concise and human.

  • Negative

    Apologise without being defensive. Offer a clear next step. Take the rest of the conversation off-platform.

Topic-specific tips

Add topic

  • Service

    Reference the team by role and reinforce the personal touch.

  • Cleanliness

    Take responsibility, share the corrective action, never make excuses.

  • Food

    Mention the dish or the chef when relevant and invite a follow-up visit.

  • Delivery

    Be specific about the issue and offer a goodwill recovery if it's a real fault.

  • Spa & wellness

    Lean into calm, restorative language, personal, not clinical.

  • Booking experience

    Recognise the friction, share what's being improved, offer help directly.

Show the AI examples of your ideal replies.

Add review/reply pairs by sentiment. Over time, replies sound more on-brand and less generic.

  • Example 1

    Sentiment

    Positive

    Review

    Loved the spa, the staff made us feel so welcome. We'll be back!

    Ideal reply

    Hello! Thank you for the kind words, it really means a lot to the team. We can't wait to welcome you back.

  • Example 2

    Sentiment

    Negative

    Review

    Room was not ready when we arrived. The wait was over an hour.

    Ideal reply

    Hello and thank you for the honest feedback. The wait you described is not our standard. Could you write to us so we can look into the specific stay?

Add example

Reply in the customer's language.

Especially useful for hotels, tourism, restaurants and museums. One brand voice, every language.

  • ENEnglish

    Thank you for your wonderful review!

  • DEGerman

    Vielen Dank für Ihre wundervolle Bewertung!

  • FRFrench

    Merci pour votre formidable avis !

  • ESSpanish

    ¡Gracias por su maravillosa reseña!

  • ITItalian

    Grazie per la sua splendida recensione!

  • BGBulgarian

    Благодарим Ви за прекрасния отзив!

  • Useful for international customers
  • Reduces the need for multilingual staff
  • Keeps replies natural and personal
  • Same brand tone across every locale

30+ languages. One brand voice.

What your team gains with AI Replies.

Time saved compounds, every reply lifts visibility, trust and team focus.

  • Save hours every week on repetitive replies

  • Respond faster to customers

  • Keep a consistent brand voice

  • Look more active and professional on Google

  • Reduce manual copy-paste work

  • Handle high review volume more easily

  • Keep managers focused on important cases

  • Reply in multiple languages

  • Improve customer trust

  • Support multi-location reputation management

Tuned for the way you reply.

Same engine, calibrated to your industry's voice and risk profile.

  • Restaurants

    Reply faster to feedback about food, delivery, service, atmosphere and reservations.

  • Hotels

    Respond to guests in multiple languages and keep a professional hospitality tone.

  • Clinics

    Use careful, respectful and controlled replies for sensitive customer experiences.

  • Beauty & wellness

    Create warmer, more personal replies for repeat clients and service-based relationships.

  • Retail

    Respond to feedback about service, stock, delivery, price and customer experience.

  • Museums & tourism

    Reply to international visitors and show that feedback is taken seriously.

  • Multi-location brands

    Keep one consistent tone across different locations, cities and teams.

Real wins, visible at a glance.

Illustrative preview based on typical outcomes. Your dashboard holds the real numbers for your locations.

Reply coverage

98%

of reviews answered

Auto vs manual

  • Auto72%
  • Manual28%

Response time

Before

2d 4h

With Ratestar

12 min

Faster by orders of magnitude

Avg rating trend

+0.3

Last 90 days

Hours saved

9.4

hrs / week

per location, average

Review sources

  • Google
    64%
  • Tripadvisor
    12%
  • Booking
    14%
  • Facebook
    6%
  • Yelp
    4%
Ready when you are

Ready to save hours on review replies and look more professional online?

See how Ratestar helps your team respond faster, stay on-brand and manage customer reviews with more control.

Book a demoExplore all features