Beauty & WellnessReputation & growth platform for salons, spas and beauty studios
Turn every appointment into a 5-star review.
Capture reviews on Google, Facebook, Instagram and Treatwell - automatically, in the client's language, in your brand voice. And see where you rank on Google Maps before competitors do.
100+
Salons & spas choose Ratestar to grow
Four shifts you'll see in the first month.
Not review software. Salon growth - more bookings, cleaner ratings, fewer silent problems.
Climb Google Maps
More fresh reviews lift your local rank - and send more clients through the door.
Collect more real reviews
We ask every customer. Everyone can leave a public review - and privately tell us what to improve.
Collect private feedback too
Everyone can leave a public review - and privately flag an issue first, so you can fix it fast.
See what clients love
AI tags every review by stylist, treatment and atmosphere. No guessing.
Collect reviews at the station and at reception.
Place an NFC card at the styling station or a QR on the mirror and price card. The client taps, your branded portal opens, and the review lands on Google in seconds. No app, no friction.
- Station NFC cards and mirror, price-card or reception QR
- Branded portal opens in under a second
- Works on every phone, nothing to install
Velvet & Rose
Styling floor · Station 2
RS · 0421
One tap opens your whole hub.
The tap or scan opens a branded mobile page, not a bare review form. Clients leave a review, browse your services, see promotions, find your salon on the map and follow you, all in your colors and updated anytime.
- Your brand, services and links on one mobile page
- Review, browse, promos and directions in one tap
- Update content anytime, the QR never changes
Every client leaves a review. You hear every voice.
Every client can leave a public review on Google or Facebook - and privately tell you what to improve. Feedback reaches your team in real time.
- A public review invite for every client, with no rating filter
- Private feedback reaches your team in real time
- Resolve issues early and hear every client
How was your visit with us?
Loved it (4-5 stars)
Sent to Google & Facebook
Something was off
Public review + team alerted
Powered by Ratestar
Every platform in one inbox.
Google, Facebook, Instagram and Treatwell reviews land in a single dashboard, tagged by topic and sentiment. Filter, reply and track your rating without juggling four logins.
- All platforms synced into one place
- Auto-tagged by stylist, treatment, atmosphere and more
- Track your rating toward a target, month over month
Google ReviewsFacebookInstagramTreatwellTop topics
Elena P.
Google · 2h ago
Loved my new cut and color - my stylist listened to exactly what I wanted. The salon felt calm and spotless. Already booked my next visit.
Current rating
4.3of 892
About 75 more positive reviews needed to reach 4.4
On-brand replies in any language.
Configure your brand voice once. Ratestar replies automatically in the client's language and your tone - and flags only sensitive reviews for a human instead.
- Replies in 30+ languages with authentic tone
- Trained on your brand voice and sign-off
- Sensitive reviews flagged, never auto-posted
Sophie L.
1h agoSuch a relaxing facial and the therapist was so attentive. My skin has never looked better and the whole team made me feel pampered.
Thank you, Sophie! We're so glad you left glowing and felt pampered by the team. We can't wait to welcome you back - next visit, ask us about our new seasonal treatments.
Google ReviewsSee who on the team earns the 5-star reviews.
Each NFC card and QR is tied to a team member or department, so every review is attributed automatically. A live leaderboard shows who drives your best ratings and who needs coaching.
- Reviews attributed to the right staff member or department automatically
- Live leaderboard by staff member, department or salon
- Reward top performers, coach the rest with real data
Staff leaderboard
This month · by reviews
Nikola D.
Senior stylist
0
reviews
Maria S.
Spa therapist
Ivan K.
Receptionist
Sofia R.
Nail technician
A weekly digest that lands in your inbox.
Every Monday, get a clean summary of last week's reviews, your rating change and an AI recap of what clients loved and what to fix. Plus instant alerts the moment a negative or sensitive review comes in.
- Weekly email digest with the numbers that matter
- AI summary of themes, wins and red flags
- Instant alerts for negative or sensitive reviews
Ratestar Reports
InboxVelvet & Rose - your week in reviews
Weekly review digest
May 2026
Velvet & Rose·4.6(1,284 reviews)
Google 4.6·Facebook 4.5·Instagram 4.4·Treatwell 4.7
1,284
Total reviews
117
New reviews
+115
Positive
+2
Negative
AI summary
Talented stylists and a relaxing atmosphere drove most 5-star reviews. A few clients mentioned a longer wait at reception on Saturday, worth a look at the booking schedule.
Review of the week
Elena P.
5★Loved my treatment and the team made the whole visit feel effortless.
Review requests that send themselves.
Set it once and Ratestar asks every client for a review automatically - a branded email after the appointment, then a gentle SMS reminder if they haven't replied. No chasing, no manual lists, no missed reviews.
- Automated Email + SMS campaigns triggered after every appointment
- Smart follow-ups only to clients who haven't responded yet
- Quiet hours and frequency caps keep it respectful and on-brand
Post-appointment review request
Branded email
After the appointmentSMS reminder
After 3 days1,240
Requests sent this month
44%
Response rate
Do you know which zones of your city actually find you?
Ratestar runs a 49-point grid scan on Google Maps for your target keyword and shows you exactly where you rank and where you're losing clients to competitors. Free. In under 3 minutes.
- See your Google Maps rank from every point in a 5 km radius
- Benchmark against the top 10 competitors - who outranks you, and why
- AI recommendations for which zones to attack first for fast wins
FAQ for beauty & wellness
How long does onboarding take?
Within a business day. We connect your Google Business Profile and review platforms, ship NFC cards for the styling station and QR for mirrors and price cards, and configure brand voice with you. First reviews start flowing in 24-48 hours.
Does it work in multiple languages?
Yes. The platform is fully bilingual (BG/EN), and AI replies are written in the client's own language - 30+ languages supported with authentic tone, not machine translation.
What happens with a negative review?
AI spots sensitive feedback and instantly alerts the right person, so you can respond fast. Every customer still keeps the option to post a public review.
Does it integrate with my booking system?
Yes. We connect to your booking system via webhook, so review emails and SMS fire automatically after an appointment - no manual exports.
Does it work for salon chains?
Yes. Multi-location dashboard, role-based access for salon managers, brand voice configured centrally. You see leaderboards by salon, department and staff member.
How is ROI measured?
You track review velocity and rating delta month over month. Plus the Local Visibility scanner shows Google Maps rank changes. Our customers average +1 full star within 90 days.
Ready to make every appointment a public 5-star review?
30-minute demo with real examples from a salon similar to yours. No commitment, no canned slideshow.