See what customers do after they scan, tap or click.
Track views, clicks, reviews, CTR, card performance and block engagement from one clear dashboard - so your team understands which customer touchpoints actually drive action.
- Views, Clicks, Reviews, CTR
- Reviews per card
- Clicks per block
- Multi-location ready
Suitable for businesses with physical locations, deliveries, customer service, bookings, visits or field teams.
Overview
Last 30 daysViews
1,711
Clicks
1,602
Reviews
450
CTR
92%
- Sun, Jan 19
- Fri, Jan 24
- Wed, Jan 29
- Mon, Feb 3
- Sat, Feb 8
- Thu, Feb 13
- Mon, Feb 17
Reviews per card
- 409··#0001 - Reception
- 684··#0002 - Lobby
- 0··#0003 - Bar
- 110··#0004 - Pool deck
- 508··#0005 - Spa desk
Clicks per block
- 488
Google - 412
Tripadvisor - 431Our Menu
- 78
Facebook - 193Instagram
Most businesses use QR codes without knowing what happens next.
A QR code, NFC card or digital portal is only useful if your business understands what customers do after opening it. Without analytics, managers do not know which cards work or which actions actually happen.
- No clear scan data
- No click visibility
- No card performance comparison
- No channel comparison
- No campaign clarity
- Decisions based on guessing
- Views and clicks tracked
- Reviews and CTR visible
- Cards compared side by side
- Blocks compared in one view
- Customer actions understood
- Decisions based on real data
From customer interaction to a better journey in four steps.
A simple flow your team sets up once and reads every day.
- 1
Customers interact
Customers scan QR codes, tap NFC cards, open Digital Portals or click portal blocks.
- 2
Ratestar tracks the activity
Views, clicks, reviews and other engagement signals are captured automatically.
- 3
Managers see what works
Compare cards, blocks, platforms, campaigns and time periods - in one dashboard.
- 4
Businesses improve the journey
Move QR/NFC cards, update portal blocks and focus on the channels that drive real results.
Understand the numbers that matter.
Four core signals describe every customer journey - from the first view to the final action.
- +12%
1,711
Views
How many times customers opened the page or touchpoint.
- +8%
1,602
Clicks
How many times customers clicked a block or action.
- +18%
450
Reviews
How many review actions were generated.
- +4%
92%
CTR
How often views turn into clicks or actions.
See where every review came from.
Each NFC card or QR code can be assigned to a person, table, room, department, campaign or location - so your team can see exactly which touchpoint generated every Google Review.
Reviews per card
Where each Google Review came from
- 409··#0001 - Reception
- 684··#0002 - Lobby
- 0··#0003 - Bar
- 110··#0004 - Pool deck
- 508··#0005 - Spa desk
- 266··#0006 - Summer campaign
See which cards, QR codes or touchpoints generate the most engagement - not a tool for surveillance of individual employees.
Know which buttons customers actually click.
Digital Portals can include blocks for Google, Tripadvisor, menu, booking, social media, contact, directions and more. See which blocks earn attention - and which ones are quietly being ignored.
Clicks per block
Click a block for more details
- 488Google
- 412Tripadvisor
- 431Our Menu
- 78Facebook
- 193Instagram
- 267
Booking - 184Directions
- 146Contact
Improve campaigns with real engagement data.
Analytics helps your team understand whether a campaign, QR placement, NFC card or digital portal is actually working - and where to invest next.
Restaurant table QR
Views
1,240
Clicks
612
Reviews
84
CTR
49%
Menu
Hotel room card
Views
928
Clicks
411
Reviews
62
CTR
44%
Google
Spa reception NFC
Views
504
Clicks
236
Reviews
47
CTR
47%
Tripadvisor
Event campaign QR
Views
812
Clicks
298
Reviews
21
CTR
37%
Instagram
Receipt QR
Views
1,033
Clicks
388
Reviews
73
CTR
38%
Google
Tourist sign
Views
452
Clicks
118
Reviews
9
CTR
26%
Directions
Compare performance across locations.
See which locations are getting the most engagement, and which ones need better placement, training or campaigns - without juggling spreadsheets.
The Olive Grove - Center
Views
1,711
Clicks
1,602
CTR
92%
30-day Δ
+8%
1,711
1,602
92%
+8%
The Olive Grove - Marina
Views
1,420
Clicks
1,212
CTR
85%
30-day Δ
+12%
1,420
1,212
85%
+12%
The Olive Grove - Mall
Views
1,108
Clicks
740
CTR
67%
30-day Δ
-3%
1,108
740
67%
-3%
The Olive Grove - Airport
Views
812
Clicks
560
CTR
69%
30-day Δ
+2%
812
560
69%
+2%
See who's driving results and reward them fairly.
Tie NFC cards, QR codes and touchpoints to a specific role, shift or team member. Turn real numbers into transparent bonus campaigns - no spreadsheets, no guesswork.
Team leaderboard
Last 30 days - by Google Reviews collected
- 01Front desk - Morning shift184920
- 02Waiters - Hall A152760
- 03Bar - Evening shift121605
- 04Spa - Day shift98490
- 05Room service76380
Role-level visibility - no private customer data and no real-time monitoring.
Transparent attribution
Every card or QR code can be tied to a role, shift or team member, so contribution is clear.
Bonus campaigns from real numbers
Set a target for a period, launch a bonus campaign and track progress live from a single dashboard.
Recognition, not surveillance
The goal is to see who's driving results and celebrate them - not to monitor individual staff.
What your business gains.
Practical outcomes for managers, marketers and operations leads.
Understand what customers do
Spot the strongest cards
Track Views, Clicks, Reviews, CTR
Compare every channel
Improve portal layout
Reduce guessing
Better campaign decisions
Surface quiet touchpoints
Visibility, not surveillance
Save time for managers
Connect actions to outcomes
Multi-location overview
Built for managers who need clarity, not more spreadsheets.
Business owners and managers do not need more raw data. They need a clear view of what is working, where customers are engaging, and what should be improved next.
Daily glance
Restaurant owner
Opens the dashboard with the morning coffee, sees yesterday's table QR was a hit and asks the team to repeat the placement on the patio.
Weekly review
Hotel GM
Compares which guest-room cards generated the most reviews this week and shifts focus to the room types where engagement is highest.
Campaign analysis
Marketing manager
Looks at clicks per block to learn which CTA on the digital portal performs best - and reshapes the portal for next month.
Portfolio overview
Multi-location operations lead
Compares CTR across four sites in a single table and ships a playbook to the location that needs the most support.
Common questions about Analytics Dashboard.
It is the visibility layer for the entire Ratestar customer journey - showing views, clicks, reviews, CTR and performance by card, block and location in one workspace.
Views, Clicks, Reviews, CTR, performance per card or QR code, performance per Digital Portal block, channel comparison, time-series trends and multi-location overview.
Views = how many times the page or touchpoint was opened. Clicks = how many times a block or action was clicked. Reviews = how many review actions were generated. CTR = how often views turn into clicks or actions.
Yes. The Reviews per card section ranks every card by the number of Google Reviews it generated, so your team can see exactly which touchpoint led to each review.
Yes. The Clicks per block view shows how many customers clicked Google, Tripadvisor, Menu, Facebook, Instagram and any other block on your portal.
Yes. Every channel shown on your Digital Portal is tracked separately, so you can compare them side by side and reshape the portal accordingly.
Yes. Use the date range selector at the top of the dashboard - last 30 days, this quarter or a custom window.
Yes. The multi-location overview compares views, clicks, CTR and 30-day deltas across every site you manage.
Yes. Every NFC card and QR code flows directly into the dashboard so you can measure the touchpoints you ship.
Yes. Every block in your Digital Portal is tracked - including blocks for Google, Tripadvisor, menu, booking and social.
Yes. The same numbers feed Reports & Notifications, so managers can either explore the dashboard or read a delivered summary.
By replacing spreadsheets and tab-hopping with a single dashboard, so you can see the picture in seconds and act with confidence.
Analytics Dashboard is where your team explores performance and customer engagement. Reports & Notifications summarize important changes and deliver them to the right people.
No dashboard can guarantee reviews, but Ratestar helps your team understand which customer touchpoints are working, where customers are clicking and how to improve the journey.
Ready to see what actually drives customer action?
See how Ratestar helps your team track views, clicks, reviews, CTR and customer engagement across QR codes, NFC cards, portals and campaigns.