Internal feedback

Build custom feedback flows for every customer experience.

Create branded surveys with star ratings, NPS, multiple choice, yes / no questions and open comments - then collect private customer feedback from QR codes, NFC cards, email links, kiosks and digital portals.

  • Drag-and-drop survey builder
  • Six question types
  • Branded mobile flow
  • No app required

Suitable for businesses with physical locations, deliveries, customer service, bookings, visits or field teams.

Book a demoSee how it works
Customer feedback
Sample Cafe

How was our service?

Excellent!

What stood out?

Friendly staffFast serviceAtmosphereQuality

Anything to add?

The team made our visit special - we'll be back!

Submit feedback

Most customer feedback is too late, too vague, or never collected.

Customers often leave without telling the business what went well or what needs work. Public reviews rarely give the operational detail managers actually need.

Without a feedback engine
  • Scattered comments across channels
  • Generic reviews with little detail
  • No structured answers to act on
  • Missed service issues
  • No clear pattern across locations
  • Slow team reaction
With Ratestar
  • Custom feedback forms for every experience
  • Structured answers your team can use
  • Clear topics and ratings
  • Low-rating signals routed to managers
  • Visibility across locations and shifts
  • Faster service improvement
How it works

From customer experience to team action in four steps.

A simple flow your team can set up once and reuse across every touchpoint.

  1. 1

    Build the feedback form

    Create a branded survey using star rating, emoji rating, NPS, multiple choice, yes / no and open text - no developer needed.

  2. 2

    Share it anywhere

    Place the feedback flow behind QR codes, NFC cards, email links, direct links, Digital Portal or kiosk screens.

  3. 3

    Customers answer in seconds

    Customers complete a simple mobile-friendly form with no app and no login required.

  4. 4

    Your team learns and acts

    Ratestar captures answers, topics, ratings and comments so managers can understand what happened and act faster.

Custom feedback engine

One feedback engine. Every industry.

Drag-and-drop questions, branded portals, real-time alerts. Built for hotels, clinics, restaurants, banks, retail - anywhere customer experience matters.

  • Build any survey

    Drag-and-drop questions, multi-step logic, instant edits - no developer needed.

  • Real-time alerts

    Low ratings reach the right person in seconds. Recover the customer before they post.

  • Embed anywhere

    QR, NFC, email, link, kiosk - works on any device, no app, no login.

  • Built-in rewards

    Discount codes, vouchers, loyalty points - turn feedback into return visits.

R

Customer feedback survey

Live preview

How would you rate your overall experience?*

How was our service?*

How long did you wait to be served?*

Was this your first visit?*

Anything you'd like to add?

Type a quick note…

Powered byRatestar

Simple for customers. Useful for your team.

The best feedback forms are short, clear and easy to complete from a phone.

  • 1

    How would you rate your overall experience?

  • 2

    How was our service?

  • 3

    How long did you wait?

  • 4

    Was this your first visit?

  • 5

    What could we improve?

  • 6

    Anything you would like to add?

FeedbackSample Restaurant

Step 2 of 3

How was our service?

Excellent!

How long did you wait?

< 5 min5-10 min> 10 min

Was this your first visit?

NoYes
Submit

Powered by ratestar

Ask the right question in the right format.

Six question types cover every kind of customer signal you might want to capture.

  • Star rating

    Quick satisfaction signal from 1 to 5 stars.

  • 😡🙁😐🙂😍

    Emoji rating

    Simple emotional feedback - friendly for any audience.

  • NPS score

    Measure loyalty and recommendation intent on a 0-10 scale.

  • ServiceWaitFood

    Multiple choice

    Structured topics and reasons your team can group and act on.

  • Open text

    Free-text comments in the customer's own words.

  • YesNo

    Yes / No

    Fast decision questions for clear binary signals.

Collect feedback wherever the experience happens.

Internal feedback works best when it sits right at the real customer touchpoint.

  • QR codes

    Stickers, signs, menus and packaging.

  • NFC cards

    Tap-to-open cards on tables and counters.

  • Email links

    Sent after a visit or order.

  • Direct links

    SMS, WhatsApp or your booking confirmation.

  • Kiosks

    Self-service screens at the exit.

  • Receipts

    Printed at the bottom of every check.

  • Restaurant tables

    On the table tent or menu cover.

  • Hotel rooms

    On the bedside card or TV screen.

  • Reception desks

    At check-in and check-out.

  • Clinic desks

    After the consultation, in private.

  • Retail checkout

    At the till after every purchase.

  • Digital Portal

    Inside your branded Ratestar hub.

Real-time alerts

Know when something needs attention.

When a low rating or important issue appears, Ratestar can help the right team notice faster - without checking every channel.

RatestarJust now

Low rating received

Location

Sample Restaurant - Center

Rating

2 / 5

Topic

Waiting time

"Service was slow tonight and no one explained the delay."

Action neededOpen feedback

Turn feedback into a better next step.

After customers complete feedback, you can guide them to a thank-you screen, a small thank-you reward, a loyalty action or a return-visit offer when it makes sense. Rewards are post-feedback engagement - not payment for positive reviews.

FeedbackSample Cafe

Thank you for your feedback!

Your input matters to us and helps us keep getting better.

Take 10% off your next visit

FEEDBACK10

Show this code on your next visit to claim your discount.

Powered by ratestar

  • Discount codes

    A small thank-you for taking the time.

  • Vouchers

    A printable or digital next-visit voucher.

  • Loyalty points

    Push points back into your loyalty program.

  • Thank-you screen

    A simple, friendly close to the journey.

  • Next-visit offer

    Encourage a return visit at the right moment.

  • Campaign follow-up

    Hand the contact off to a thoughtful follow-up campaign.

One feedback engine. Every industry.

Build the right questions for each industry, from hospitality to clinics to retail.

  • Restaurant table with place settings

    Restaurants

    Food quality, service, wait time and atmosphere.

  • Café interior

    Cafés & bars

    Menu, service, music and table-side atmosphere.

  • Hotel reception lobby

    Hotels & accommodation

    Check-in, room, cleanliness, breakfast and spa.

  • Spa with candles and towels

    Spa & wellness centres

    Treatment quality, cleanliness and therapist experience.

  • Hair salon stylist station

    Salons & beauty

    Stylist experience, result and likelihood to return.

  • Medical clinic

    Clinics & health centres

    Reception, wait time and communication with the team.

  • Retail store

    Retail & shops

    Checkout, staff support, product availability and atmosphere.

  • Museum interior

    Museums & galleries

    Exhibits, routes, guides, tickets and overall experience.

  • Scenic tourist landscape

    Tourism & attractions

    Routes, guides, safety and on-site information.

  • Conference

    Events & conferences

    Organisation, agenda, speakers and venue.

  • Fitness studio

    Fitness & studios

    Classes, trainers, cleanliness and equipment.

  • Car service centre

    Car services & dealerships

    Service quality, time, communication and pricing.

Turn feedback into operational insight.

Structured feedback shows patterns that public reviews can miss - by topic, location, shift and experience type.

Top complaint topics

  • Service
    28
  • Waiting time
    21
  • Cleanliness
    14
  • Food quality
    11
  • Staff attitude
    9

Across locations

  • Average rating

    4.6 ★

    +0.3

  • Response rate

    62%

    +12%

  • Negative signals

    3.1%

    −1.8%

  • Reply time

    1h 42m

    −38m

Locations needing attention

  • Sample Restaurant - Center
    4.2 ★3 open
  • Sample Restaurant - Marina
    4.7 ★0 open
  • Sample Restaurant - Mall
    4.5 ★1 open

Connected to the full Ratestar customer journey.

Internal Feedback fits naturally with the rest of the Ratestar platform.

  1. QR / NFC
  2. Feedback form
  3. Private insights
  4. Alerts / Reports
  5. Service improvement

What your business gains.

Practical outcomes for managers, teams and customers.

  • Collect private feedback early

  • Understand what customers think

  • Custom surveys per experience

  • Less manual follow-up

  • Spot problems earlier

  • Improve service quality

  • Clearer signals for managers

  • Structured operational data

  • Multi-location consistency

  • Customers feel heard

  • Save time for management

  • Better post-visit experience

Better feedback starts with better listening.

Customers share honest feedback when the process is short, clear and respectful. Ratestar helps your team listen at the right moment and turn that feedback into action.

  • Hotel guest using a phone in a lobbyAfter check-out

    Hotel guest

    Answers a short branded survey on her phone from the room, before catching the airport shuttle.

  • Restaurant manager checking notes near the kitchen passEnd of service

    Restaurant manager

    Reviews the evening's feedback, spots a repeated waiting-time issue and adjusts the rota for the weekend.

  • Clinic receptionist at a front deskDaily review

    Clinic receptionist

    Reads patient comments left in the private feedback form and flags a communication issue to the lead clinician.

  • Operations lead reviewing data on a tabletMulti-location overview

    Retail operations lead

    Compares topics across stores, finds a checkout-experience pattern and ships a fix to the team that needs it most.

Common questions about internal feedback.

  • It is a flexible feedback engine that lets your team build branded surveys, drop them onto QR codes, NFC cards, email links, kiosks or your Digital Portal, and collect structured private feedback from customers.

  • Internal feedback gives the business private, structured insight into customer experience. Public reviews help other customers evaluate the business. Ratestar can support both responsibly.

  • Yes. The drag-and-drop builder lets you compose forms from a library of question types, with a live mobile preview as you build.

  • Star rating, emoji rating, NPS score, multiple choice, open text and yes / no - combine them freely in any survey.

  • No. Customers answer in their mobile browser. No app, no login, no friction.

  • Yes. Place the same feedback flow behind a QR code, an NFC card, an email link, a direct link, a kiosk or your Digital Portal.

  • Yes. Feedback blocks live alongside reviews, menus, bookings and other content inside your branded Digital Portal.

  • Yes. Configure thresholds and recipients so the right team is notified when something needs attention.

  • Yes. Any business with frequent customer interactions can build the right survey for each touchpoint and location.

  • Yes. Add an open-text question to any survey, and pair it with structured questions for context.

  • Yes. NPS is a built-in question type, with a 0-10 scale and a recommendation prompt.

  • Yes - as post-feedback engagement, loyalty actions or thank-you offers. Rewards should be used as appreciation, not as payment for positive public reviews.

  • Yes. Build the right survey for each location, brand or experience, and keep them organized in one place.

  • Instead of monitoring every channel, managers get structured signals delivered directly - with topic, location and context.

  • Patterns become visible by topic and location, so the team can make real changes instead of guessing.

Listen better. React faster.

Ready to understand what your customers really think?

See how Ratestar helps your team build custom feedback flows, collect better customer insights and improve service faster.

Book a demoExplore all features